Food Web, Meet Interweb: The Networked Future of Farms

By Alexis Madrigal, Wired
Silicon Valley thinks the internet can transform anything from car sales to anonymous sex, but the way Americans grow and buy food is rooted in ancient, offline systems. Now, a Bay Area startup has launched a service to make it easier and cheaper for restaurants to buy food from small, local farms. With a suite of mobile apps for use in restaurants and on farms, FarmsReach wants to create an online food marketplace that would directly connect farms with restaurants.
http://www.wired.com/wiredscience/2009/05/food-web-meet-interweb/